Privacy Policy — “Skazochnoe Vremya”
Last revised: 11 November 2026
Published at https://magicaltime.app/en/privacy (Russian version: https://magicaltime.app/privacy).
A short guide for parents
- “Skazochnoe Vremya” (the “App”) is a fairy-tale app for the whole family: children listen and play, and parents read together with them.
- We do not ask for names, email addresses, ages, photos or locations. No registration is needed.
- The App has no advertising, analytics, tracking or third-party SDKs (collections of code supplied by others).
- The App does not send personal data to us or to advertising or analytics companies.
- The microphone works only in Read Together mode and only after an adult turns it on. Speech is recognised on the device itself. What is said is never recorded, saved or sent anywhere.
- Apple (App Store) or Google (Google Play) handles subscriptions. We do not see your payment details or your store account.
Who we are
The App is developed and published by DEVLAUNCH LTD, registered in England and Wales under company number 16886925. Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom (“we”, “us”, “our”).
For any questions about this policy or your child's privacy, email info@devlaunch.uk.
What this policy covers
This policy applies to the App on iPhone and iPad and, once released, on Android. The devlaunch.uk website has its own privacy policy: https://devlaunch.uk/privacy.
What data we do not collect
The App is designed so that we do not collect personal data from any user, including children. In particular, the App:
- does not request or store names, email addresses, phone numbers, ages, dates of birth, photographs or voice recordings;
- does not determine precise or approximate location;
- does not use advertising identifiers (such as Apple's IDFA or Google's advertising ID) or any other identifiers to recognise a device or person;
- contains no SDKs for advertising, analytics, crash reporting, attribution or social networks;
- does not track anyone across other companies' apps and websites;
- does not offer chats, messaging, public profiles or other ways to share anything with other people;
- does not profile children or select content based on their behaviour.
The App does not connect to our servers. All fairy tales, pictures, narration and sounds are already included in the App when it is downloaded.
What stays only on your device
To work, the App remembers a few settings on your device: for example, whether to turn pages automatically, whether to highlight words during reading and whether the welcome screens have already been shown. These settings stay on the device, are never sent to us and are deleted with the App.
Microphone and speech recognition
In Read Together mode, a parent reads a fairy tale aloud, and the App can play a sound effect when it hears a marked phrase. This works only if an adult enables the microphone (behind an adult check) and grants access to the microphone and speech recognition when the device asks.
- Speech is converted to text using Apple's built-in recognition, which runs entirely on the device. The App uses only on-device recognition, so audio never leaves the device. If the device cannot recognise Russian speech offline, the live microphone is not offered, and phrases can be tapped instead.
- While the mode is on, the App only compares the text with phrases from the fairy tale. Audio and text are not recorded, saved or sent to us. They are discarded as soon as the mode is closed.
- Read Together mode can always be used without the microphone by tapping phrases.
- Access to the microphone and speech recognition can be turned off at any time in the device settings.
Purchases
The first fairy tale is free. The others are unlocked with a monthly or yearly subscription purchased through the App Store or Google Play. The store processes payment and manages the subscription under its own terms and privacy policy. The App receives only confirmation from the store that a subscription is active on the device, so that it can unlock the fairy tales. We do not receive your name, email address or payment details. If you use Family Sharing, the store decides which family members can use the subscription. We do not receive any information about your family group. Purchases, restoring purchases and links outside the App are protected by an adult check (a “parental gate”).
If you write to us
If you email us, we receive your email address, the message and anything you attach. We use this only to respond and to keep a record of the correspondence, based on our legitimate interest in providing support. Support emails are kept for up to 24 months after the correspondence ends, unless the law requires us to keep them longer. Please do not send information about a child that we do not need.
Children's privacy
Children use the App together with a parent or another adult who sets it up and reads with the child. We treat every user as though they could be a child.
- United States (COPPA). We do not collect children's personal data, so verifiable parental consent is not required. If we ever wish to collect such data, we will first update this policy and obtain consent as required by law.
- United Kingdom (UK GDPR and the ICO's Age Appropriate Design Code). The App defaults to maximum privacy: no data collection, no profiling, no geolocation, no nudges to share information and no way to contact other people.
- European Union (GDPR). We do not process children's personal data through the App, so consent from a legal representative is not required. If you write to us, the section “If you write to us” applies.
If you believe a child has sent us personal data, for example by email, please write to us and we will delete it.
Data sharing
We do not sell, rent or share personal data or disclose any data from the App to third parties, because the App does not collect it. If you write to us, your email is stored by our email provider, Google (Google Workspace). It processes the email only on our instructions and may store it outside the United Kingdom with appropriate safeguards in place.
Your rights
Under UK and EU data protection law, you may request access to your personal data, its correction or deletion, object to or restrict its use, and obtain a copy. Because the App does not collect personal data, these rights usually relate only to emails you have sent us. To exercise them, email info@devlaunch.uk. We will respond within one month.
If you are unhappy with how we have handled your data, you may complain to the UK's Information Commissioner's Office (https://ico.org.uk) or the data protection authority in your country. We would appreciate the opportunity to put things right first.
Security
The App does not store anything about you apart from a few settings on the device, so there is very little to protect. Support emails are kept in an account protected by a strong password and two-factor authentication.
Changes to this policy
If we change how the App handles information, we will update this policy and the date at the top before the change takes effect. If the change would involve collecting children's personal data, we will not make it without first obtaining parental consent where required by law.
Language
This policy is available in English and Russian. If the versions differ, the English version takes precedence, unless the law in your country requires otherwise.
Contact
DEVLAUNCH LTD, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Email: info@devlaunch.uk